Skip to main content
AI Assistant
Apply
Visit
Give

Latest From Valpo

Image: CAFÉ CON UN PROFESOR
CAFÉ CON UN PROFESOR
Image: Authentic Pastry-Making Experience At Home Takes Valpo French Students Abroad
Authentic Pastry-Making Experience At Home Takes Valpo French Students Abroad
Image: A Beacon’s Reflection | Savannah Gostlin ’25
A Beacon’s Reflection | Savannah Gostlin ’25
Red brick building with "College of Business" sign and green trees in the foreground, highlighting its renowned business accreditation.
Three Valparaiso University Students Win Microsoft Office State Championships
Image: Valparaiso University Launches Religious Studies Major
Valparaiso University Launches Religious Studies Major
Image: Valpo Social Work Students LEAD The Way Toward A Brighter Tomorrow
Valpo Social Work Students LEAD The Way Toward A Brighter Tomorrow
Image: Valparaiso University Engineers Put Their Skills to the Test with Race Car Design and Construction
Valparaiso University Engineers Put Their Skills to the Test with Race Car Design and Construction
Image: Valparaiso University Student Combines Economics and Fire Safety in Effectiveness and Response Study
Valparaiso University Student Combines Economics and Fire Safety in Effectiveness and Response Study
Image: Simeon Ehm’s ’24 Path from Environmental Passion to Purposeful Impact
Simeon Ehm’s ’24 Path from Environmental Passion to Purposeful Impact

Color Palettes

Colors That Define the Valpo Brand

Valpo, as we know it, is bold and distinctive – with purposeful color palettes to match. Leading with Valpo’s heritage brown and gold, our palettes are designed to deepen content layouts and maximize readability. We’ve established a modern look that draws directly from our roots resonating with all – from prospective Beacons to alumni to supporters from all over.

Colors are one of the strongest ties to memory, and the consistent application of our primary and secondary colors is critical. We lead with our primary colors, and primary colors should always be present if using secondary colors. Our secondary colors are just that – secondary. Magenta brochures or light blue shirts are not on brand.

First Things First

Let’s Explore

Our Logos
Typography
Color Palettes
Templates
Letterheads
Email Signature

Questions? We have answers.

Use this AI-powered search to easily and quickly find any information that’s available on this website.

Brand Tool Kit

Institutional Color Palette

Find more about our color palettes – color codes, primary and secondary color usage, sample combinations, and an accessibility matrix – in section 5 of our brand guidelines.

Primary Colors

Our primary color palette, anchored in rich browns and radiant golds, reflects our warm, grounded identity. Lead with brown and gold as your foundation, but allow designs to breathe with plenty of white space — they don’t need to be flooded with color to make an impact.

ColorHEXRGBCMYKPMS
 YellowFFE300255 227 00 7 100 0107 C
 GoldF5B80A245 184 100 22 100 01235 C
 Brown5C300092 48 00 68 100 671535 C
 Dark Brown331A0051 26 033 66 76 68476 C
 WhiteFFFFFF255 255 2550 0 0 0

Secondary Colors

Our secondary color palette brings energy, texture, and depth to our designs, complementing the warm foundation of brown and gold. These colors are never used on their own — always lead with the primary palette first, then layer in secondary tones thoughtfully to enhance the design. Used sparingly, they add personality and variety without overshadowing our core identity.

ColorHEXRGBCMYKPMS
 Light Blue6BC9C9107 201 20154 0 24 0319 C
 Teal0063540 99 84100 0 49 03282 C
 OrangeC76917199 105 230 59 100 2716 C
 MagentaA80087168 0 13525 92 0 0247 C
 Light GrayDAD9D6218 217 21413 10 12 0Cool Gray 1 C 50% tint
 Black0000000 0 060 40 40 100Process Black C

Prestige Color Palette

For more formal pieces intended for more prestigious audiences, our prestige color palette adds a glimmer of formality and esteem. The primary color palette will be used the vast majority of the time, allowing truly prestige projects to shine with more elegance.

ColorHEXRGBCMYKPMS
 Brown Metallic49230073 35 015 60 92 808583 C METALLIC
 Gold MetallicA3832E163 131 4634 43 100 108641 C METALLIC
 Light Blue6BC9C9107 201 20154 0 24 0319 C
 Teal0063540 99 84100 0 49 03282 C

You Belong Here.

Apply
Request Info
Visit