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Sports Management

Why Sport Management at Valpo?

The study of sport management gives students a theoretical background of the business of sport as well as practical application opportunities to prepare them for a career in the ever-growing sport industry.  Students will gain extensive knowledge in financial trends, facility and event management, and ethical decision making that they can use in professional sports, intercollegiate athletics, or youth and community recreation.

About Our Sports Management Degree

General Information

All College of Business majors begin with two core groups of courses:

The Business Core(38 credits)

The General Education Core (56 credits)

The undergraduate sports management program incorporates the areas of physical education, business, and communications into its discipline.

Prepare student for careers in professional sports, college athletics, amateur sports, youth sports, or corporate positions with a sport-related component.

Major Requirements for Sports Management
SMGT 152Fundamentals of Sports Management3 Cr.
SMGT 240Governance in Sports and Phys Ed3 Cr.
SMGT 333Management & Development of Facilities3 Cr.
SMGT 433Sport Law3 Cr.
SMGT 443Financial Aspects of Sport3 Cr.
One Course From the Following Options:
SMGT 343Sport Marketing and Social Media3 Cr.
MKT 351Digital Marketing3 Cr.
Two Courses From the Following Options:
SMGT 220Coaching Theory3 Cr.
SMGT 310Psychology of Sport3 Cr.
SMGT 320Sport, Society, and Ethics3 Cr.
SMGT 390Special Topics in Sports Management1-3 Cr.
SMGT 390 must be completed as a 3 Cr. course
ECON 367Sports Economics3 Cr.
One Course From the Following Options:
CVA 243Public Speaking3 Cr.
CVA 244Persuasion and Advocacy3 Cr.
CVA 265Public Relations Principles3 Cr.
MGT 315Leadership and Interpersonal Skills3 Cr.
One Course From the Following Options:
ENT 330Business Planning and Venture Finance3 Cr.
MGT 310Managing Human Resources3 Cr.
MGT 311Selection, Training, and Development3 Cr.
MKT 320Sales Management3 Cr.
Degree Map: With Business Administration Minor
Grand Total: 124 Credits

Minor requirements (Minimum 18 CR.)

CourseCourse DescriptionCredits
ACC 205Financial Accounting3 Cr.
SMGT 152Fundamentals of Sports Management3 Cr.

Three courses from the following options:

CourseCourse DescriptionCredits
SMGT 240Governance in Sports and Phys ED3 Cr.
SMGT 310Psychology of Sport3 Cr.
SMGT 320Sport, Society, and Ethics3 Cr.
SMGT 333Management & Development of Facilities3 Cr.
SMGT 390Special Topics in Sports Management1 Cr.
SMGT 433Sport Law3 Cr.
SMGT 443Financial Aspects of Sport3 Cr.

One Course from the following options:

CourseCourse DescriptionCredits
SMGT 343Sport Marketing and Social Media3 Cr.
MKT 351Digital Marketing3 Cr.
MGT 311Selection, Training, and Development3 Cr.
MGT 312Performance Management & Compensation3 Cr.
MGT 315Leadership and Interpersonal Skills3 Cr.

In addition to the required courses outlined below, each student in the BSBA program is required to complete one of the following:

An Internship.

Cooperative Education experience combining full-time professional, paid work experience with academic coursework.

A sports management degree can lead to a variety of careers.  Our students have gone on to work as:

  • Sport Marketing Professionals
  • City Parks and Recreation Directors
  • Collegiate Athletic Directors
  • Collegiate Athletic Department Personnel
  • Collegiate Recreation Sports Directors
  • Division I Head Coaches
  • Fitness Center Owners
  • Golf Course Personnel
  • High School Athletic Directors
  • Motor Speedway Personnel
  • National Governing Body Personnel
  • Professional Sport Team Business Office Personnel
  • Professional Sport Team Front Office Personnel
  • Researchers and Academics in Sports Management and Administration
  • Special Olympics Personnel
  • Sport Agency Representative
  • Sport Broadcast Network Officials
  • Sporting Equipment and Apparel Sales and Logistics

college of business

Meet Our Faculty

Professors. Mentors. Friends. At Valparaiso University, you will work on real-life problems alongside faculty leaders with decades of business experience and a true desire to do what’s best for you.

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Have questions about deadlines, aid, or what it’s like to be a Beacon? We’re here to help.

You Belong Here.